Atteindre les territoires français est important pour la croissance de votre entreprise.
For those that are looking to expand their businesses into French speaking territories, it's important to understand the French cultural nuances essential for effective marketing. When expanding your business into French-speaking markets, you have to go beyond simply translating your content. Translation is good but it is never enough! You have to be open to cultural adaptation because it is a key to building strong connections and driving conversions. Having worked with a few brands and individuals over the years, there are a few points I think business owners should consider: ✔️ Language Precision: The French language values precision and clarity. The use of slangs and overly literal translations are not always encouraged. ✔️ Formality: French is different from English language where gender is not a thing as regards things and objects. It is completely different and that's why, you should be aware of the personal pronouns. Use "vous" instead of "tu" in...